CULTURE THAT
champions good
Yugen is a strategy-driven brand and product design agency committed to using the power of design to create lasting change for the betterment of People and Planet. Founded in 2021 on a set of mutual ideals and a goal to champion those ideals wholeheartedly, Yugen finds beauty in the yet-to-be-seen.
Manifesto
People and Planet are f*cked if we don’t course-correct, and fast.
The world needs new ways of doing, of acting, and of being, so humanity can become truly sustainable.
We’re resolved in our desire to put our skills to work in a way that aligns with our values and beliefs and also meets the needs of the world. By doing so, we can help accelerate mass adoption and influence the behaviour revolution the planet calls for.
The work we do through Yugen is the work we’ve identified as necessary. It’s what we enjoy to do. And we’re pretty bloody brilliant at it. It’s our Ikigai; our reason for being.
We seek purpose. We want to be happy. We want to have healthy minds. And we want to hand back a thriving planet on which future generations can do the same.
Our mission is to function as a lighthouse for others on this journey, lighting the path for them as they move swiftly along it. And we go above and beyond because there is no greater business than the one we’re in:
The Business of People and Planet.
Where
values
meet
value
Led by impact
We engage with projects based on their potential to create positive and lasting change.
Inspired by collaboration
We work together to solve big challenges with those who aim to move the world forward.
Driven by ambition
We know where we want to go, and we know that to get there, we need to work together. Your success is our success.
Motivated by good causes
The prospect of positive change excites us, whether it affects one Person or one Planet.
Fuelled by fun
The seriousness of the work at hand makes it all the more important that we catch some laughs whilst doing it.
Impassioned by people
You’re our people, and we like you. It’s our hope that we’ll form a meaningful connection as we save the world together.
